Shop-in-Room: The Lake & Stars

The latest boutique concept to hit the fashion world by storm:  the shop-in-room.  Essentially, a makeshift boutique featured in an upscale hotel room.  With a shop-in-room, the designer has the freedom to create a very exclusive boutique, and the hotel guest has celebrity access to the designer’s latest collection.

The Lake & Stars, an ethereal line of lacey lingerie is paving the way, with their first ever shop-in-room store featured at Vancouver’s Waldorf Hotel.  The newly renovated hotel has a room dedicated to this fashion-forward lingerie label with a theme/decor that will change seasonally with each collection.  And what better place to shop for delicate panties than at the Waldorf?

The Lake & Stars shop-in-room, launched in January 2011, went with a fetish-inspired Fall/Winter display.  For a glimpse at The Lake & Stars’ current Spring 2011 season in its entirety, take a look here.

{All images a la Frou Frou Fashionista; via The Lake & Stars, Waldorf shop photos by Alan Chan, catalog photos by Tom Hines}