Banana Republic Baby (You Read That Right!)

Banana Republic just keeps on getting better and better! The brand is currently undergoing a huge shift in style (geared towards the modern woman) thanks to new creative director Marissa Webb; and soon enough, Banana Republic will start dressing stylish babies as well. I for one, cannot wait. I mean, who doesn’t love J.Crew Baby?

Webb on her decision to launch the brand’s very first baby collection, Banana Republic Mini: “I began to notice that many of my friends are expecting, and I want to give them a very personal gift.”

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For now, Banana Republic will be offering a limited-edition, 13-piece capsule collection — which is set to debut online on February 25th. The line-up features clothes and accessories for babies, newborn to 12 months, and prices will range from $24 to $198 (for a 100-percent cashmere blanket.

According to Webb: “With pieces that are not only fashionable, but also cozy for playtime, you’ll want them in your own size!”

Does the skull cashmere blankie come in grown-up size? I’m all over it.

Marissa Webb Interview via PopSugar


Lexi

5 comments


  1. Katerina

    oh, how cute! pretty sure they were doing a limited run of baby clothes a few years ago? i don’t think it lasted very long though.

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