Joie, a fashion favorite of mine, released their latest collection, the Fall 2014 line, during this season’s New York Fashion Week, and the looks are chic French girl perfection. I’ve always loved Joie’s feminine-meets-laid-back style, but this collection is everything the elegantly tousled and effortlessly chic French girl embodies.
While Owner and Creative Director Serge Azria says the line “has always been a mix of Paris and LA” (Azria, who is French and spends time in Paris, lives in and runs his businesses out of Los Angeles), he honed in on the Parisian girl for fall 2014. “This collection is more about a moment, and the moment is Saturday afternoon in Paris, when you can wake up very late, dressed but undressed, and can walk around the streets with your hair a little bit unmade and you feel comfortable. Sexy and tasteful.”
Clearly I need a trip to Paris, or the entire Joie Fall collection. Meanwhile, I may need the Joie Maruceka Dress to get me through the Summer.
Images via Fashionista