Pretty in PINK + The Cork Debate

A few years back, MAV (Maria Alexandra Vettese) created a now very well-known and well-styled campaign for Victoria’s Secret PINK, and that campaign and brand re-haul stuck.  MAV now keeps these stunning little vignettes and inspiration boards neatly photographed on her site, so that we all may swoon just a little bit.

In addition to being a magpie to all things pink, I’m in love with the “old-fashioned” inspiration board.  I’m sort of torn about internet inspiration – the internet has sort of swallowed our inspiration up whole and also helped to foster it in a big way.  Though many of us have become Pinterest addicts, there’s something genuine and ever-inspiring about a back-to-basics cork board.

Inquiring minds want to know (me, me, me), are you a child of the future – i.e., online pin boards are your calling, or is the cork and push-pin more your style?

Images via Maria Alexandra Vettese



  1. Rilli

    I haven’t really engaged in either type yet although I’m thinking of diving into the Pinterest world this week. I still like the idea of an old fashioned pin board though. Something you can see and touch. Not a website you have to sign into!

  2. Lindsey Turner

    I do both! I love pinterest but it’s also nice to have that visual right in front on you all the time without having to go online.

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  4. I am all about online boards…I get a little crazy with clutter even if it’s cute in my apartment!

  5. Lauren

    Loving the MAV site! What great photos.

    I’m definitely about the online boards, unless I’m working on a specific project. Then I need to get my hands into it. 🙂

  6. Alexa

    Oh I love the online boards…kind of want a real one too…just for decor! xo

  7. I am all for the cork board inspiration. Pinterest is fantastic & I am a full addict, but there’s nothing quiet like touching & feeling the true inspiration. I’m a big believer in the fact that inspiration should come from our surroundings- nature, travel, people. I’m grateful technology, such as photography, can capture those inspiring moments for future use. I love that MAV photographed her actual inspiration boards. Someday, I’d love to have an office with cork board walls chock full of tactile inspiration.

  8. rossie

    Cork boards, all the way.

    LOVE your blog! Found it this morning by happy accident.

    • admin

      So glad that you did + thank you!!

    • Lexi

      That’s fantastic! So glad you found me!

    • Lexi

      I agree. Don’t get me wrong, I love love the internet, but nothing beats tangible real life inspiration!

  9. Everyone in our office uses Pinterest to catalogue and organize the hundreds of images we find inspiring. It’s great that it is user-friendly and accessible to everyone. It’s also great to use with our design clients.

  10. ashlyn

    i love both forms of inspiration! i would love if i had the space or time to do my own on my wall. one day!

    • Lexi

      I’m thinking I need wayyy more wall space (and time!)

  11. I had no idea about MAV being behind the PINK rebranding. Genius and so well conceived! And I use both forms of inspiration. PS — I must’ve missed the blog overhaul — it’s lookin good!

    • Lexi

      Thank you!! Huge overhaul – just about done, thank goodness!

  12. Masha

    Wow, it looks so organic! Even though there is a really strong resemblance with the current branding, it just looks so different. It looks more like a pin board for a party! 🙂

    Lovely post and wonderful blog.

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