Olivia Palermo for Boutiques.com

photo a la whowatwear.com

From T Magazine, New York Times Blog:

Last week, Google unveiled its e-commerce fashion venture, Boutiques.com, at the heart of which are online stores curated by celebrities and tastemakers. The Moment asked Olivia Palermo, whose boutique is already the second most followed, about her involvement with the much ballyhooed new site. “The process was a ton of fun,” Palermo said, “but I actually spent hours playing with it. It’s quite addictive!” No stranger to online shopping, Palermo has mostly been browsing on net-a-porter.com and matchesfashion.com for Giambattista Valli, Christopher Kane and the French label Maje to feature in her boutique, her goal being to make scouring the racks easy and accessible for shoppers with similar taste. “Whether it’s a Marchesa gown straight off the runway or a basic Topshop piece, everything is at your fingertips,” she says. She appreciates Google’s complex algorithms, which show browsers alternative items should the ones they want be unavailable or too pricey. The downside? “It’s accessible and free — until you start buying all the items you find.”


Lexi

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